This automation is a complete, end-to-end AI Email Outreach Engine that reads your leads from Airtable, scans their website, summarizes it, researches the business across the internet, generates a personalized outreach email in HTML, writes a magnetic subject line, and finally sends the email automatically — all inside Make.com.

Every feature below comes directly from the workflow nodes in the JSON file.

WHAT THIS AUTOMATION DOES

1. Watches Airtable for New Leads

Node: Airtable – TriggerWatchRecords

The automation starts the moment a new row or updated row appears in Airtable:

Extracted fields include:

• Company 💼

• Email 📧

• Website 🔗

• Notes 📝

• Status

• Created Time

• Last Modified

This means every new lead automatically enters the pipeline.

2. Scrapes the Company Website Automatically

Node: HTTP – Get File

The system fetches the entire HTML of the lead’s website from the “Website 🔗” column.

3. Converts Website HTML into Clean Readable Text

Node: Regexp – HTMLToText
This step removes all styling, scripts, and tags.

The output becomes the website’s readable content — perfect for AI summarization.

4. AI Summarizes the Entire Website into a 35-Word Snappy Summary

Node: OpenAI GPT-4o – Website Snappy 🐊

The AI performs:

• Full comprehension of the website

• A clear 35-word summary

• 5 core features written as:

  • 📝 fact 1

  • 🔍 fact 2

  • 📊 fact 3

  • 💡 fact 4

  • ⚡ fact 5

This gives you instant, high-quality research about every lead.

5. Deep Research Using Perplexity AI

Node: Perplexity – Research A 🔬🟡

Perplexity:

• Searches the ENTIRE internet

• Collects the 10 most fascinating facts about the business

• Includes citations, naked URLs, sources, dates

• Ensures data is up-to-date

• Covers different website sections

• Provides statistics and competitive insights

This gives your email personalization unmatched depth.

6. Generates a Fully Personalized HTML Email

Node: Anthropic Claude – Email Bot

The AI writes:

• A complete HTML-formatted email

• With company name inserted

• With a custom 1-liner relating to the business

• Based on website summary + research

• Designed to pitch a 3-minute Loom video

• Written in clean, human, non-cringe tone

The email includes:

• Personalized intro

• Personalized compliment

• Sales pitch

• Signature block

• Social media icons

• Contact details

• Brand-friendly formatting

This transforms a cold outreach email into a premium, researched, human message.

7. Writes a High-CTR Subject Line

Node: Anthropic Claude – Subject Line Bot 👑

The bot analyzes the email and generates:

• A compelling, curiosity-driven subject line

• Without clickbait

• Under 50 characters

• Mobile-friendly

• Segmented and personalized

• Follows 15+ optimization rules built into the prompt

This guarantees higher open rates.

8. Sends the Email Automatically (Google Email API)

Node: Google Email – ActionSendEmail

It uses:

• Subject from the subject line node

• HTML email from the Claude email node

• Sends automatically to the lead

• From your connected Gmail / Google Workspace account

Everything is done hands-free. No manual sending.

WHAT’S INCLUDED IN THE DOWNLOAD

You receive the complete Make.com scenario, including:

• Airtable trigger

• Website scraper

• HTML extractor

• AI website summarizer

• Perplexity research engine

• Personalized email generator

• Subject line generator

• Auto-email sender

• Error-safe execution

• Full plug-and-play system

Just plug in your APIs and Airtable base — and launch.

WHO THIS IS FOR

Ideal for:

• Cold outreach agencies

• SaaS founders

• Lead generation specialists

• Freelancers

• B2B email marketers

• Appointment setters

• Automation agencies

• Anyone wanting personalized emails at scale

WHY THIS AUTOMATION IS EXTREMELY POWERFUL

Without automation, you have to:

• Manually read websites

• Summarize content

• Research the company

• Find unique insights

• Write personalization

• Format HTML emails

• Craft subject lines

• Send emails manually

This workflow does EVERYTHING automatically, custom for each lead — with enterprise-level research and personalization.

It replaces:

• 1 website researcher

• 1 content summarizer

• 1 cold email writer

• 1 subject line specialist

• 1 virtual assistant

• 1 email sender

All in one automation.

Transform every new Airtable lead into a beautifully researched, fully personalized, AI-written email that sends itself.

This is the most complete AI Email Automation System ever built on Make.com.